Our knowledge and experience is a key advantage. Our founders’ experience was instrumental in the success of companies like, Autobytel, and Autotrader. Our team includes industry veterans from companies like Conversant, Katch, BrokersWeb and MeziMedia. Our successes are built upon a foundation based on an acute understanding of online performance marketing, the strength of our Advertiser and Publisher relationships and our consistent efforts to innovate our business.


Data-driven decision making is the lifeblood of performance marketing. We thrive in the collection and analysis of big data. An empirical analysis of data, tempered only by overarching client objectives drives the relevance, and our refinement and optimization, of every campaign. Our balanced approach to campaign management drives superior performance and enables us to discover new avenues to reach advertiser objectives.


Strong industry connections have helped us forge lasting business relationships with market-leading advertisers and high-quality publishers. Our proven success record and ongoing relationships enable mutually advantageous results for advertisers looking to drive effective performance campaigns and publishers seeking lucrative traffic monetization opportunities.


Focus on technology and relationships

About Us

RateSpecial is an innovative technology-driven interactive media and marketing company.


  • 2008

    Humble beginnings

  • 2012

    Won fastest growing company

    #1 in 2012 by the LA Business Journal, #14 nationwide by INC500

  • 2012

    Won awards for strong company culture

    LA Business Journal Best Places to Work, Pasadena Weekly #1 Best Place to Work

  • 2012

    Launch of UKCreditRatings

    Development and early release of product

  • 2013

    Second year back to back Inc500|5000 ranking

    Ranked 928 on the 2013 Inc 500|5000

  • 2013

    Second year back to back award for Best Place to Work

    Voted #1 Best Place to Work by Pasadena Weekly

  • 2014

    Opening of Manchester, UK office

    Establishment of UK operations team

  • 2014

    Third year consecutive Inc500|5000 ranking

    Ranked 3997 on the 2014 Inc500|5000

  • 2015


    Development and release of product to market

  • 2015

    Fourth year consecutive Inc500|5000 ranking

    Ranked 3431 on the 2015 Inc500|5000

  • I have worked with the RateSpecial team for over 8 years at various organizations. They have always gone above and beyond ensuring that our needs were met. As a result the partnerships have been successful for all organizations involved. I now consider RS team family and look forward to many more years as partners.

    - Corey B.

    Advertiser Client

  • In our 15 years of involvement in the internet marketing space, we've worked with every big player in the game. Rate Special is by far the most professional, personable and fair network. We've got almost all our eggs in one basket with these guys!

    - Jordan R.

    Publisher Client

  • With these guys it was love at first site! Literally the first time I met the RS team I knew we were not only going to find success together but we were going to have a blast along the way. It's cool to do business with a team of smart people who I can trust (because they have proven it). It doesn't happen often that you find people like the folks at RS. They are really one of the best kept secrets in the industry...

    - Chris P.

    Publisher Client

  • Working with RateSpecial is fantastic! They are a breath of fresh air who are always looking for the latest innovations to maximise their product to the highest capability. The team at RateSpecial are hardworking, friendly and ALWAYS willing to go the extra mile.

    - Ibraheem K.

    Advertiser Client

  • We value our partnership with RateSpecial because they are exceptionally responsive to the demands of the business.

    - Angie C.

    Advertiser Client

  • RateSpecial is THE performance marketing partner. Every member of the team I've worked with follows through with their commitments while being experts in the field. They have been our top partner for years. Stay back. They're ours!

    - Martin T.

    Advertiser Client


Leaders by Thought and in Deed

David Tam

CEO, Co-Founder

David Tam is responsible for advertiser services, operations and international business development at RateSpecial. He has over a decade of experience in performance marketing for the financial services and automotive sectors. Prior to starting RateSpecial, David was vice president of operations for, the mortgage marketing division of Prior to, David held director-level positions at other online marketing companies including: GoApply, Autobytel and AutoTrader. David earned an MBA from the University of California, Irvine with concentrations in operations and strategy and an undergraduate degree from UCLA in political science and applied developmental psychology.

Thomas McErlane

President, Co-Founder

Thomas McErlane is responsible for marketing services, traffic acquisition and domestic new product strategy at RateSpecial. He has over a decade of online media sales and business development experience in the financial services and real estate industries. Prior to starting RateSpecial, Tom was the General Manager of, the mortgage marketing division of Prior to, Tom served as vice president of sales for and and as director of sales for (now Tom holds an undergraduate degree from California Lutheran University in international business.

Bertrand Seow

CTO, Co-Founder

Bertrand Seow is responsible for technology innovations and product development for RateSpecial. He has over a decade of experience in software development and finance, including commercial lending, investment banking and corporate finance. Bert’s experience includes five years in corporate treasury operations at Avery Dennison Corporation, a Fortune 500 Company, managed a department with oversight over broker-dealer trading activities in equity, fixed income and foreign exchange markets at Bank Leumi USA, and commercial lending at Greater Community Bankcorp. Bert also held a software development position with NASA’s Jet Propulsion Laboratory. Bert holds an undergraduate degree from UCLA in cognitive science with a specialization in computers.



46 Smith Alley, Suite #230
Pasadena, CA 91103

Piccadilly House
Suite 403
49 Piccadilly
Manchester M1 2AP


(626) 376-4702

UK: 0161 250 7700